AI call handling for UK service businesses

Turn missed calls into organised follow-up.

Aether captures enquiries, creates booking requests, filters noise, and gives your team a clear place to follow up. Telephone routing is configured during client go-live.

No signup or phone number needed — try the browser voice demo and judge the call quality yourself.

How it works

Caller speaks. Aether captures. Your team follows up.

Caller asks for a quote, booking, callback, or site visit.

Aether collects the important details.

The enquiry appears in your dashboard for follow-up.

Voice demo

Available now

Setup

Done carefully

Launch tuning

14 days

Why setup matters

A useful AI receptionist needs context: services, FAQs, booking rules, escalation rules, call routing, and testing. Aether is configured around the way the business actually handles enquiries.

Core product

The essentials your team uses day to day.

Calls, leads, booking requests, notifications, and routing rules are kept in one practical workspace.

Call handling

Aether is configured to capture enquiries, booking requests, and follow-up details when your team is busy, closed, on-site, or unavailable. Telephone routing is completed during go-live.

Lead capture

Caller details, reason for calling, urgency, and notes are organised for follow-up.

Booking requests

Appointment, quote, callback, and site-visit requests are collected without pretending unconfirmed slots are locked.

Important alerts

Bookings and urgent calls can trigger email alerts. Spam and low-priority calls can stay in the dashboard.

Configured receptionist

The voice, greeting, services, FAQs, routing rules, and escalation behaviour are set up around the business.

Private workspace

Calls, leads, bookings, setup, support, billing, and training live in a secure client portal.

Service layer

More than a voice agent.

Aether includes the setup, rules, testing, support, and billing structure needed to make the receptionist useful in practice.

Setup & Launch

A clear implementation checklist for discovery, scripting, notifications, QA, go-live, and launch tuning.

Configuration

A status view for what is live, configured, in progress, or planned.

Call Routing Rules

Decide how to handle marketing calls, Google Ads/SEO, urgent calls, existing clients, legal/HMRC topics, and spam.

Onboarding

The client provides business context. Aether handles setup, scripting, testing, and launch.

QA & Test Calls

Test booking requests, urgent calls, spam filtering, after-hours behaviour, duplicate events, and notifications.

Support & SLA

Support expectations, revision rules, launch tuning, cancellation terms, and issue handling are documented.

Implementation

What happens after setup is secured.

The setup is structured so clients know what happens before go-live and what is tuned afterwards.

Day 1

Discovery

Services, FAQs, opening hours, call types, routing, and notification needs.

Day 2

Scripting

Greeting, tone, safe answers, what to collect, and what not to promise.

Day 3

Workspace setup

Dashboard, routing rules, booking workflow, alerts, and lead capture structure.

Day 4

Test calls

Normal calls, bookings, urgent calls, spam, after-hours, and duplicate events.

Day 5

Go-live prep

Review test results and confirm the workflow before live caller traffic.

First 14 days

Launch tuning

Refine wording, lead capture, summaries, booking flow, and filtering.

Comparison

Built between hiring staff and using a cheap bot.

Aether is for businesses that want more than basic call answering, but do not want the overhead of a full-time receptionist.

Area
Human receptionist
Cheap AI bot
Aether
Availability
Limited by hours and staffing
Usually 24/7
Configured call coverage after go-live
Setup
Hiring and training required
Mostly DIY
Configured, tested, and tuned
Lead capture
Manual notes
Often basic
Call, lead, and booking records
Spam handling
Interrupts the team
May still pass noise
Can log noise without alerting
Booking
Human confirms manually
Can overpromise
Request-first unless locking is tested
Cost
Salary and cover
Low cost, limited service
Setup + managed monthly service
Founder-led setup

Early clients get direct implementation support.

Aether is currently founder-led. Early clients get a careful, hands-on setup process instead of being left inside a generic self-serve tool.

We do not use fake testimonials, fake client logos, or fake ROI claims. The focus is showing the working product and implementing it properly.

Read about Aether

What this means

Direct setup support during implementation
Custom workspace preparation for serious demos
Clear scope before payment begins
Call-flow and booking rules configured carefully
QA test calls before go-live
14-day launch tuning after go-live
No fake revenue guarantees
Feedback can shape product improvements

Pricing

Setup plus managed monthly service.

Setup covers implementation. Monthly covers call handling, dashboard access, support, and optimisation.

Professional

For smaller teams that need overflow or after-hours capture.

£449/mo

Setup £1,497 · 500 included minutes

  • 1 workspace user
  • 1 AI receptionist configuration
  • AI call answering
  • Custom receptionist setup
  • Lead capture and summaries
  • Booking request collection
  • Booking and urgent-call alerts
  • Private dashboard
  • Basic monthly support
Request Professional setup
Most common

Business

Recommended for service businesses where missed calls are costly.

£699/mo

Setup £2,497 · 1,000 included minutes

  • Up to 3 workspace users
  • 1 AI receptionist configuration
  • Everything in Professional
  • Setup & Launch workflow
  • Onboarding and configuration workspace
  • Call routing rules
  • Booking workflow setup
  • QA and test-call checklist
  • 14-day launch tuning window
Request Business setup

Premium

For higher-volume or expanded managed workflows.

£999+/mo

Setup £3,997+ · 2,000+ included minutes

  • Up to 5 workspace users
  • Up to 2 AI receptionist configurations
  • Everything in Business
  • Advanced routing design
  • Expanded setup scope
  • Priority support
  • Advanced reporting / review
  • Custom integrations scoped separately
  • Higher usage allowance
Request Premium setup

Setup fees are due before implementation begins. The Business plan has a minimum 3-month monthly commitment from go-live. Monthly billing begins after the 14-day launch tuning period or agreed go-live date. Prices are exclusive of any applicable taxes.

Included minutes are subject to fair use. Usage above the included allowance may require a plan upgrade, overage agreement, or revised routing scope. Telephone number connection, SMS booking links, live transfers, and custom integrations are scoped during go-live and are only included where confirmed in writing.

Secure client portal

Built to look and operate like serious business software.

The client experience stays inside Aether: calls, leads, booking requests, setup, routing, QA, support, billing, and training.

Private dashboard access
Protected client routes
Call and lead logging
Booking request visibility
Routing rules
QA and test-call checklist
Support and training pages
Configuration status view

See how Aether would handle your calls.

Try the voice demo to see how Aether handles a call and shows the type of follow-up records it can create.